Post by account_disabled on Mar 13, 2024 4:47:55 GMT
It's all about micro perceptions. We are conditioned by the instinctive part of our brain. Daniel Kahneman would call “system one” , the lazy one, the one who, while doing something else, makes routine decisions that cost little mental energy. How are we conditioned? Those who use the contents normally have their brains "parked" waiting to be woken up by a title or, more likely, by an image that turns them on to something to explore further. It is not uncommon to see videos or contents that become 'viral' for the simple fact that the preview image has attractive characteristics that arouse amazement or amusement. Those who create content for a large audience know that they must keep in mind this weakness to which we are all sensitive.
In Personal Branding we must be careful in transmitting a clear and univocal message Find Your Phone Number that will take root and settle in the audience we reach in passing. Out of a thousand people we could reach in a day, only a minority will inquire and carefully evaluate our profile, the post we have published and will have an in-depth perception of us. Another small part will see us briefly and quickly scroll through the news feed, getting a brief and instinctive idea of us and what we have published. A micro perception that will settle and catalog us in an approximate way. Everyone else won't even notice our publication and it won't appear on their timeline. Philip Kotler in the book Marketing Management states that, “perception is the process by which the individual selects, organizes and interprets stimuli and information to obtain an organic vision of the world. Perceptions are subjective and can vary widely between multiple individuals exposed to the same reality.
In marketing, perceptions are more important than reality, because they influence consumers' purchasing behavior." In everyday operations, we must keep in mind that if we appear in photos together with a group of people who are appreciated and considered excellent professionals in the sector, they will also transfer this perception to us. The opposite is also true. If we converse or appear to be friends with professionals deemed unreliable, of dubious integrity or simply unpleasant, we will be perceived as similar to them, based on the motto that "what's similar is what's similar" .
In Personal Branding we must be careful in transmitting a clear and univocal message Find Your Phone Number that will take root and settle in the audience we reach in passing. Out of a thousand people we could reach in a day, only a minority will inquire and carefully evaluate our profile, the post we have published and will have an in-depth perception of us. Another small part will see us briefly and quickly scroll through the news feed, getting a brief and instinctive idea of us and what we have published. A micro perception that will settle and catalog us in an approximate way. Everyone else won't even notice our publication and it won't appear on their timeline. Philip Kotler in the book Marketing Management states that, “perception is the process by which the individual selects, organizes and interprets stimuli and information to obtain an organic vision of the world. Perceptions are subjective and can vary widely between multiple individuals exposed to the same reality.
In marketing, perceptions are more important than reality, because they influence consumers' purchasing behavior." In everyday operations, we must keep in mind that if we appear in photos together with a group of people who are appreciated and considered excellent professionals in the sector, they will also transfer this perception to us. The opposite is also true. If we converse or appear to be friends with professionals deemed unreliable, of dubious integrity or simply unpleasant, we will be perceived as similar to them, based on the motto that "what's similar is what's similar" .