Post by warner123 on Feb 27, 2024 3:51:13 GMT
With this latest innovation, Google is changing the rules of the game a bit for online searches. There are certainly some consequences for organic positioning and online advertising, but let's see who could pay the price. It is an innovation destined to revolutionize the way in which online searches are carried out. And perhaps also to change the approach with online advertising, especially the most important one. That is, paid ads on Google (pay-per-click). We are talking about Google Instant, the latest invention from the Mountain View giant and currently being introduced. How does it work? It's simply a technology that allows you to view search results even as you type words into the search field.
This reduces the time for each search by 2 to 5 seconds and allows you to type a more accurate term if you don't yet Uruguay Mobile Number List know exactly what you're looking for, because the technology provides you with possible alternatives with words that appear in grey. The results are instantaneous because they appear before you even finish typing, whereas before you had to wait to finish and click ENTER. However, there are probably also some cons. Perhaps it might bother some people to continually be suggested something that – perhaps – has nothing to do with their intentions. But the most important consequences are perhaps to be found in the field of online advertising , in particular in the advertisements (Google AdWords) that appear above and to the right of the search results. In reality, with Google Instant the ads start appearing earlier – as long as the user doesn't type for 3 seconds.
So overall the number of user exposures to AdWords increases . Since Google only charges you if the user clicks on the ad, this could appear to be an advantage. But there is a danger underneath. In fact, the user will be encouraged to search with fewer keywords if it is true that Google immediately provides him with possible results that could already satisfy him before completing the search. This means that advertisers' requests will focus on a few keywords (made up of 1-2 terms) which will increase significantly in price. On the other hand, those combinations of longer keywords, called " long tail ", which allow advertisements to be associated with more targeted user needs, could be damaged. In essence, the possibility of targeting market niches would be lost. Article taken from MG News. To read it all click here.
This reduces the time for each search by 2 to 5 seconds and allows you to type a more accurate term if you don't yet Uruguay Mobile Number List know exactly what you're looking for, because the technology provides you with possible alternatives with words that appear in grey. The results are instantaneous because they appear before you even finish typing, whereas before you had to wait to finish and click ENTER. However, there are probably also some cons. Perhaps it might bother some people to continually be suggested something that – perhaps – has nothing to do with their intentions. But the most important consequences are perhaps to be found in the field of online advertising , in particular in the advertisements (Google AdWords) that appear above and to the right of the search results. In reality, with Google Instant the ads start appearing earlier – as long as the user doesn't type for 3 seconds.
So overall the number of user exposures to AdWords increases . Since Google only charges you if the user clicks on the ad, this could appear to be an advantage. But there is a danger underneath. In fact, the user will be encouraged to search with fewer keywords if it is true that Google immediately provides him with possible results that could already satisfy him before completing the search. This means that advertisers' requests will focus on a few keywords (made up of 1-2 terms) which will increase significantly in price. On the other hand, those combinations of longer keywords, called " long tail ", which allow advertisements to be associated with more targeted user needs, could be damaged. In essence, the possibility of targeting market niches would be lost. Article taken from MG News. To read it all click here.